Privacy policy

Last updated: 2 November 2026

This Privacy Policy explains how MYPURECORE LTD collects, uses and protects your personal information when you visit mypurecore.com or buy from us. We are the controller of your personal information under UK data protection law (the UK GDPR and the Data Protection Act 2018).

1. Who we are

MYPURECORE LTD, registered in England and Wales, company number 10986862. Registered office: 69 Banstead Road, Carshalton, Surrey, SM5 3NP. Email: info@mypurecore.com.

2. Information we collect

  • Order information – your name, delivery and billing address, email address, phone number (if given) and the details of what you buy. Payments are processed by our payment providers; we do not see or store your full card details.
  • Contact information – what you send us when you email us or use our contact form.
  • Account information – if you create a customer account, your login details and order history.
  • Device and browsing information – such as IP address, browser type, pages viewed and how you arrived at our site, collected through cookies and similar technologies (see section 7).
  • Marketing preferences – whether you have signed up to receive emails or texts from us.

3. How we use your information and our lawful basis

  • To process, deliver and support your order, including returns and refunds – performance of a contract.
  • To answer your questions and provide customer service – performance of a contract or our legitimate interests.
  • To prevent fraud and keep our website secure – legitimate interests.
  • To keep records for accounting, tax and legal purposes – legal obligation.
  • To send you marketing emails or texts – your consent, which you can withdraw at any time using the unsubscribe link or by contacting us.
  • To measure how our website is used and to show relevant advertising – your consent, given through our cookie banner.

4. Who we share it with

We only share your information where it is needed for the purposes above, with:

  • Shopify, which hosts our online store and processes orders;
  • our payment providers (such as Shopify Payments and PayPal);
  • our warehouse and fulfilment partner and our order management system (Linnworks), so your order can be packed and sent;
  • delivery couriers (such as Royal Mail, Yodel, Parcelforce, DPD and UPS), which receive your name, address and contact details to deliver your parcel;
  • analytics and advertising partners (such as Google and Meta), only where you have consented to cookies;
  • our professional advisers and public authorities where the law requires it.

We never sell your personal information.

5. International transfers

Some of our service providers, including Shopify, may process your information outside the UK. Where this happens, we rely on the safeguards permitted by UK data protection law, such as UK adequacy regulations or the International Data Transfer Agreement.

6. How long we keep it

We keep order and transaction records for six years after the end of the financial year in which the order was placed, as required for tax and accounting. Other information is kept only as long as needed for the purpose it was collected for. Marketing data is kept until you unsubscribe.

7. Cookies

We use cookies that are strictly necessary for the store to work (for example, to keep items in your basket and to complete checkout). With your consent, we also use analytics and advertising cookies to understand how the site is used and to show relevant ads. You can accept, reject or change your choices through the cookie banner and through your browser settings. Rejecting non-essential cookies will not stop you shopping with us. Shopify's list of storefront cookies is available at shopify.com/legal/cookies.

8. Your rights

Under UK data protection law you have the right to access the personal information we hold about you, to have it corrected or deleted, to restrict or object to how we use it, to data portability, and to withdraw consent at any time. To use any of these rights, email info@mypurecore.com. We will respond within one month.

9. Complaints

If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.

10. Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page.